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The Lead Generation Strategy Guide

Zoominfo

FEBRUARY 25, 2021

Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Marketing Qualified Lead: Prospect who has demonstrated enough behavior to be considered qualified and ready for sales intervention. Marketing Campaigns. The interactive nature of the channel?—it’s

Sales Management 240
Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240
article thumbnail

The Lead Generation Strategy Guide

Zoominfo

FEBRUARY 25, 2021

Stages of Lead Qualification Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Marketing Qualified Lead : Prospect who has demonstrated enough behavior to be considered qualified and ready for sales intervention.

Sales Management 177
Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177
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