SWZD

JUNE 20, 2017

B2B marketers now have a plethora of channels, or media platforms, to choose from when planning their marketing campaigns. The goal is to be omnichannel with a seamless experience across all platforms and touchpoints but this presents challenges for B2B organizations. Direct Marketing/Promotional.

Top of Funnel 54

Top of Funnel Media Digital Marketing Funnels B2B 54

Webbiquity

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Using social media as a direct response vehicle. Except in rare cases (e.g.,

Social Media 100

Social Media Allocation Media Marketing Automation Services 100

Litmus

MARCH 15, 2024

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street.

Work Management 102

Work Management Privacy Protection Marketing Management Privacy 102

Convince & Convert

SEPTEMBER 7, 2010

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Just good ol' direct marketing principles, describe my problem like you know me and get me to trust you.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Single Grain

JULY 6, 2023

This might include advertising, direct marketing, sales promotion, public relations or digital marketing, among others. Measuring the results and monitoring your metrics will help you understand whether you’ve put some smart goals in place when designing your plans or if you should reconsider.

Promotion 52

Promotion Planning Examples SWOT 52

Convince & Convert

AUGUST 18, 2010

We were on a WebEx with a client and their PR firm, they were so called social media gurus. So they were giving their SM plan which included Flickr as the main strategy, when a MSN messager notification pops up from one of the presenters when we asked where the Twitter part of the plan was.

PR 162

PR Social Media Paid Content Media 162