Trade Shows Canceled? 5 Strategies to Keep Your Sales Pipeline Active
Lake One
MARCH 31, 2020
Account-Based Marketing or ABM is one of those hot topics right now and rightfully so. 84% of businesses who used ABM, reported that the strategy offered a higher RO1 than other marketing campaigns. ABM is the strategy that directs marketing resources to target and engage a specific set of accounts or companies.
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