The Point

JUNE 26, 2013

This is to remind you that our Webinar is taking place …” Drop the formality and treat the copy just like any other direct marketing campaign, except now the call to action isn’t “register,” it’s “attend” (or alternatively, “add this event to your calendar.”) Use action phrases like “don’t miss” or “don’t forget.” Comments welcome.

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

The Point

APRIL 30, 2013

Josh’s argument is that search engines are no longer the only channels to offer keyword advertising, and that Twitter and Facebook in particular are now enabling advertisers to reach buyers in the act of expressing interest in a particular topic, trend or product. Call it content marketing. Call it lead nurturing.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

The Point

DECEMBER 21, 2011

Also, check out the companion holiday survey (the call to action that Matt references) on the Spear Facebook page (look for the link in the sidebar). Happy Holidays from everyone at Spear Marketing Group! In case you didn’t make the Spear mailing list this year (sorry about that), you can still view the holiday card here.

Best Practices 100

Best Practices B2B Buzz Advertising Agencies 100

The Point

AUGUST 18, 2011

You can minimize the number of people who veer from the path you’ve chosen for them by: 1) offering a clear, compelling, singular call to action (with no distracting options (“contact us”) or links to Facebook), and. 2) creating a landing page that promises fulfillment with speed and convenience.

Landing Pages 100

Landing Pages Marketing Websites Campaigns Demand Generation 100