ViewPoint

MARCH 6, 2014

In last place: Facebook, whose problem (according to Forrester VP and principal analyst Nate Elliott) is poor targeting and static-image ad units. B-to-b marketers have had issues with Facebook for a while, but what accounts for the poor evaluation of LinkedIn, a perennial b-to-b darling?

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Its most recent report shows that in the past year, time spent on “community” applications like Facebook and Myspace has more than doubled from 8.8% On the other hand, the Direct Marketing Association shows spending at $339 billion total in 2008 including $75.9 Where are marketers moving their budgets? of the total.

Spending 120

Spending Media Mobile Advertising Forrester 120

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

B2B Digital Marketer

AUGUST 25, 2020

And this one, the one thing I’m finding is the real power of LinkedIn right now, for B to B marketing. I believe in that direct marketing strategy that you’re putting out there. It was like, Oh, there’s a connection. I know this person. Now it’s become easy.

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52

B2B Digital Marketer

OCTOBER 5, 2020

I knew internet marketing, but really what was amazing, Jim then, uh, everything was so transactional. Nobody was focusing on, especially in the B to B space, the, the marketing side. And so they let Facebook kind of determine what advertising venues or products really serve, uh, the digital space.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

B2B Digital Marketer

OCTOBER 19, 2020

But if I’m talking about in a B to B digital marketing process, and I’m the marketer that’s responsible for helping to bring sales qualified leads to the salespeople, how does this really work? Okay, great. Raza Imam ( 03:39 ): I love it. Let’s talk. There’s a lot of branding.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

B2B Digital Marketer

SEPTEMBER 15, 2020

I’m sure you’ll probably load and are unload a few of those honest, but I want to make sure that we’re really getting an understanding or at least listeners are of your background, your experience and how you fit into B to B digital marketing. Whereas you try to do a Facebook, you know, organically.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52