Marketing Insider Group
DECEMBER 21, 2020
Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Makes sense.
KoMarketing Associates
DECEMBER 5, 2017
Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. Establishing a “source of truth” for customer data (centralized or distributed) as a foundation for digital transformation.
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Martech Advisor
SEPTEMBER 18, 2019
Digital transformation is an opportunity for businesses to leverage technology to deliver a cutting-edge user experience. Learn how digital transformation can benefit your small business, writes Shane Barker, Digital Strategist, Shane Barker Consulting. Why Does Digital Transformation Matter?
Martech
OCTOBER 28, 2022
Although the findings were as diverse (and interesting) as the businesses surveyed, four clear SMB challenges emerged as shared frustrations: content creation, time and resource constraints, platform fragmentation, and evaluating ROI/ROAS. Read on for details about shared SMB marketer pain points. Content creation.
Martech
AUGUST 3, 2021
Around 2017 or 2018 there was enthusiasm for RPA as a core factor in digital transformation. Software robots, it was thought, could take over digital processes and execute them tirelessly and at speed. Learn more about ABM and the tools that enable the approach.
Oktopost
SEPTEMBER 17, 2020
Today, because of marketing technology, CMO’s can take a seat at the strategy table. In the early days, marketing was more about operational efficiency and excellence. This shift has allowed marketing teams to experiment with new digital offerings. As well as secure marketing budget.
Pam Didner
JUNE 2, 2022
To manage a business, you should always have plans to prepare yourself for uncertainties. Then, your business strategy and revenue model will guide sales goals, marketing planning, content marketing efforts, and sales enablement. The strategic directions need to come from the top for marketing to execute well.
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