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Lean Into Digital Transformation by Reducing Technical Debt

LeanData

Given today’s digital-first buyers, more than ever, organizations must infuse the right technology into their processes, whether it’s more efficient sales and marketing, better customer service, or simply aligning products and services with customer needs. Old and outdated code makes integrating new products difficult.

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Lead Scoring Model: Building a Framework to Drive Conversion

Act-On

Designing a lead scoring model seems like a complex proposition. And if you jump into it without a solid strategy in place, you aren’t going to see game-changing results (or a happy sales team). In addition to marketing and sales, Suzy Balk, our Sr. So let’s break it down.

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HubSpot Product Update Roundup—October 2023

SmartBug Media

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Now, clients can seamlessly empower website visitors to manage their data rights with integrated self-service preferences.

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Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

Additionally, major CTV publishers and streamers often operate as walled gardens, prioritizing direct sales over transparency. This ongoing fragmentation in CTV results in inefficiencies in ad buying, negotiation challenges, and campaign management and measurement complexities across various platforms. The good news?

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Expanded Roster Of Workshops, Case Studies And Networking Driving Growth Of B2BMX Event

Content4Demand

24-26 in Scottsdale, AZ, will feature an expanded lineup of workshops as part of a packed agenda with more than 100 sessions over three days. The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. out of 5-star attendee rating.

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How to Improve Lead Generation with Microsurveys

Adobe Experience Cloud Blog

However, over 50% of marketers admit struggling with lead generation. If this sounds familiar, then you probably also know that the key to generate well-qualified leads and move them through the funnel faster is to get to know them better and use the data to drive smarter marketing campaigns. Sales Enablement.

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Why a Single Source of Truth Is a Huge Deal

Full Circle Insights

A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. We’ve seen what a difference it can make when sales and marketing share a single source of truth.