article thumbnail

Driving Digital Transformation With Content Intelligence

PathFactory

In a recent blog post, Oracle shared how their marketing team uses PathFactory to accelerate their Oracle Eloqua nurtures, optimize content delivery and engagement on specific product segments of their website, and improve their understanding of insights such as which content assets are performing and which accounts are viewing content.

article thumbnail

Where to Find AI in Your Content Marketing Technology

Contently

Marketing automation platforms like Adobe’s Marketo , HubSpot , Oracle Eloqua , or Salesforce also include embedded AI analytics capabilities, including predictive “lead scoring.” Subscribe to The Content Strategist for more insight on the latest news in digital transformation, content marketing strategy, and rising tech trends.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Future of Revenue Intelligence – Cortex from Ledger Bennett

Ledger Bennett

In a recent blog post titled The Marketing Revenue Accountability Roadmap we cited that rapid digital transformation, along with other factors, has led the marketing function to its Moneyball moment. It integrates with all major marketing platforms and tools including: Salesforce. Google and Bing Ads. Google Analytics.

article thumbnail

Madison Logic’s Tom O’Regan Named a Top ABM Leader and Innovator Impacting the B2B Sector

Madison Logic

Today, Madison Logic’s platform activates digital ABM using unmatched proprietary data, vertical and geographic reach, supporting some of the world’s leading B2B brands. Both complement the current platform integrations with Salesforce, Marketo, and Oracle Eloqua.

article thumbnail

Interview with Brian Hansford

Onalytica B2B

In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. It’s been phenomenal to see how B2B marketing is growing from an activity function in the 90’s to one that that leads digital transformation and revenue performance.

article thumbnail

The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

Eloqua helps customers get the most out of its products by teaching and instructing them constantly. Eloqua helps customers get the most out of its products by teaching and instructing them constantly. Eloqua is also exceptional for those prioritizing tight CRM integrations. The pricing starts at $2,000/month. Customer.io.

article thumbnail

Vidyard Appoints Jeff Loeb as Chief Marketing Officer

Vidyard

Jeff will lead the global marketing team as the company drives digital transformation through the modern use of online video. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.