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Interview with Brian Hansford

Onalytica B2B

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. Brian Hansford – VP of Marketing Performance at Heinz Marketing.

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Decentralizing IT Without Losing Governance Over the Tech Stack

LeanData

Digital transformation is sweeping across every industry, offering countless tools and applications that enable every department of the organization to operate with the click of a button. As prospective customers engage with content, leads can be generated through the platform and pushed into Salesforce for a seller to pick up.