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Search Intent: The Key To Successful PPC Campaigns

Directive Agency

As digital marketers, we recognize how essential it is to know where our target market hangs out online. You can’t effectively sell your product or service if you’re putting it in front of the wrong people – that’s marketing common sense! . Organic Rankings. Number of Ads. Keyword Data.

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The Complete SEO Checklist for SaaS Companies

Marketing Insider Group

Companies in the SaaS industry already depend more on their digital marketing efforts than others since they live almost exclusively online. A strong SEO strategy that drives brand visibility, industry authority, and organic web traffic is critical to SaaS content marketing success. Funnel Marketing Strategy.

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How to use Data to improve B2B Personalization in 2020

Valasys

Contextual content is something that has always been imperative for B2B marketers. In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. But the vital question is what data points are vital?

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Everything You Need to Know About Micro Conversions

Sharpspring

Digital marketers today know how important it is to track conversions on their website. Tracking conversions helps you understand marketing performance, as well as identify opportunities to optimize and improve. What many marketers don’t realize is that there are different categories of conversions: Micro and Macro.

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How To Optimize Your Landing Page For Better PPC

Unbounce

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy.

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7 Affiliate Marketing Tips from a SaaS Affiliate Manager

Single Grain

Or maybe we’re slowly moving away from that period in affiliate marketing. People understand that truly passive income doesn’t exist, at least not in the affiliate industry, so without putting in the effort, you’re not convincing anyone to click your affiliate link and make a purchase. What Is Affiliate Marketing?

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5 E-commerce Trends You Can’t Ignore in 2020

Single Grain

Book My Free Marketing Consultation. Keep an eye on users' purchase intent and make your move when enthusiasm for your product is at its peak. Creating an easy and pleasant social e-commerce experience will encourage users to finish their purchase. Book My Free Marketing Consultation. Adopt a mobile-first outlook.

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