Does the AIDA Model Hold Water for Sales in 2024?
Marketing Insider Group
JUNE 18, 2024
Understanding sales and marketing frameworks is crucial for success as you grow your company. One such model, the AIDA Model, or Attention, Interest, Desire, and Action, continues guiding marketers as it has for over a century. Quick Takeaways The AIDA Model is one of the oldest marketing frameworks on record.
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