Digital Experience Platform Event Practices 
SpotMe Blog
JULY 25, 2021
With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .
Martech
NOVEMBER 11, 2022
YouTube, for example, provides a platform for marketers to create video content that drives consumers to online retailers. The pet product retailer Chewy, for instance, creates YouTube videos called Chewtorials that combine practical information with product tie-ins. The takeaway? B2C marketing trends and challenges.
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Martech
FEBRUARY 15, 2022
Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.
Martech
AUGUST 25, 2021
A community dedicated to building diversity and inclusion , and precisely not aimed just at Sitecore customers but drawing on the whole eco-system of the digital experience platform’s employees and partners too. Pre-COVID, communities of vendors, partners and customers would convene at live events, once or twice a year.
TrustRadius Marketing
OCTOBER 27, 2022
Providing practical and accessible information will increase engagement and customer satisfaction. Salesforce Experience Cloud. Salesforce Experience Cloud is a Digital Experience Platform that also won Top Rated Awards for Community and Customer Engagement. It also lowers customer service costs.
ClickZ
APRIL 22, 2020
I feel like I say this at the beginning of every answer, but I do believe that it has to be tailored to the individual organization: the industry, the stage of the business, and so on… However, for the most part, customer experience has to actually start with the customer.
Martech Advisor
OCTOBER 15, 2019
In this article, we talk about why marketers need to prioritize CDM, its key components, best practices and popular technology platforms that enable robust customer data management. Popular customer data management technology platforms and software. Customer data management best practices for 2020 and beyond.
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