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How to Build a Digital Product Brand That Lasts

Webbiquity

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Image credit: Olya Kobruseva on Pexels.

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Martech 2030 Trend #2: Platforms, Networks & Marketplaces

chiefmartech

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. Linear flows that produced and delivered goods and services. Project management Gantt charts epitomized this view.

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Beyond integrations, Sprout’s focus on partnership adds value for our customers

Sprout Social

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space.

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Marketing Trends According to INBOUND 2022: NFT's, AI and Data

SmartBug Media

Marketing trends. Creativity and culture in B2B marketing. Presentation by: Cameron Bale NFT.Kred, Director, Marketing and Product Development. This session explored how brands are leveraging NFTs in their marketing strategies, why this new technology is poised to disrupt consumer engagement, and who is doing it right.

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Five Ways to Use Colors to Create Effective Landing Pages

Webbiquity

As a marketer, it’s helpful to get familiar with some of the ways in which our subconscious works. File Camp does a great job of this on their digital asset management software page as it uses a very noticeable green button on top of a blue-ish background. Image source: ilecamp.com.

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Everything You Need to Know About Brand Management

Hubspot

This is what we call brand management. That’s why we created this guide — to cover the basics of brand management and equip you with the tools you need to manage and maintain a fantastic brand. What is brand management? It’s also very susceptible to external factors like news, trends, and current events.

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Social Media Analytics Pricing in 2022

TrustRadius Marketing

Social media analytics is a series of digital marketing tools that allow you to see how users interact with your social media channels. Businesses and influencers rely on this software to track the performance of their social media accounts. Software that offers advanced features will have AI and machine learning functionality.