Martech
NOVEMBER 29, 2023
Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance.
Martech
OCTOBER 14, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and why is it so important for brands to build up and closely guard their first-party data? ” Mistake one: “Everyone goes looking for a vendor first.”
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Valasys
JUNE 4, 2024
Advertisers use DSPs to bring their marketing campaigns to the exchange, aiming to secure optimal ad placements. When a user interacts with a website, their digital data, including browsing behavior and device information, is transmitted from the publisher to the ad exchange , and then to a DSP. How did Ad exchanges come about?
TrustRadius Marketing
APRIL 29, 2022
Providing the best virtual customer service is its own art form. You need to achieve conversion, satisfaction, and usability wrapped into a digital experience. A consumer’s digital experience depends entirely on your ability to control and improve it. How Much Does A Digital Experience Platform Cost? What is a DXP?
Zoominfo
JUNE 28, 2022
However, just a few months later, optimism has given way to stunning losses in the crypto market. May 2022 saw a precipitous crash in value of virtually all crypto assets, including mainstream tokens such as Bitcoin and Ethereum, with more than $1 trillion of value lost. The rapid pace continued at the start of 2022.
Sprout Social
JANUARY 19, 2023
According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data.
TrustRadius Marketing
SEPTEMBER 8, 2022
Social media analytics is a series of digital marketing tools that allow you to see how users interact with your social media channels. Businesses and influencers rely on this software to track the performance of their social media accounts. Software that offers advanced features will have AI and machine learning functionality.
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