chiefmartech

JANUARY 10, 2022

Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X And 35% of them are willing to make $500,000+ purchases for a new product or service either remotely or via digital self-serve. Hello, 2022! Or document.write("Hello, 2022!")

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Martech

AUGUST 4, 2021

Clio, a cloud-based and client-centered legal technology platform, made history by becoming the first global legal practice management unicorn. Clio used Bynder, an enterprise-grade digital asset management platform to reimagine their entire process for producing and sharing content. Rowe Price Associates, Inc.

Digital Asset Management 116

Digital Asset Management Enterprise Management Work Management Marketing Management 116

Valasys

FEBRUARY 11, 2019

A strategic alliance that creates the Industry’s first ‘Ideation to Experience’ solution has been announced at the Epi Partner Close-Up event in Stockholm on the 6th of February between Aprimo and Episerver. They can do this through the elimination of rogue campaigns, delayed projects and customer loss through inconsistent experiences.

Digital Asset Management 49

Digital Asset Management Enterprise Management Work Management Marketing Management 49

chiefmartech

JANUARY 10, 2017

This guest post is an excerpt from Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice by Theresa Regli of Real Story Group. A book about DAM would not be complete without putting DAM in the bigger picture, and by that I mean the bigger picture of Marketing Technology.

Digital Asset Management 40

Digital Asset Management Enterprise Management Work Management Marketing Management 40

Valasys

AUGUST 14, 2019

Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. They can be widely used for either enterprise content management or web content management. A headless content management system, or headless CMS, is a CMS built exclusively for the back-end.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

chiefmartech

MARCH 28, 2019

The following is a guest post by Tony Byrne , founder of Real Story Group , an independent analyst firm that evaluates technology vendors and delivers hard-hitting research and advice. RSG only works on the “buy” side to advise enterprise tech decision-makers, and never works for vendors. How We Got Here.

Enterprise Management 80

Enterprise Management Digital Asset Management Work Management Marketing Management 80

Martech

SEPTEMBER 7, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and people are talking about the Replacement Survey. But as for security, the low score might reflect that the survey was being taken by marketing rather than by IT.

Digital Asset Management 103

Digital Asset Management Enterprise Management Allocation Marketing Management 103

Martech

SEPTEMBER 20, 2021

As we began marketing our eBikes, we weren’t sure which specific shots would appeal most to our customers and potential customers,” said Rex Hamilton, Serial 1’s VP of Finance and Corporate Operations. Serial 1 knew that manual A/B testing would potentially take weeks to finalize versus using an AI-based solution like Vizit.

Digital Asset Management 114

Digital Asset Management Conversion Enterprise Management Marketing Management 114

Martech

MARCH 31, 2022

That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your KPIs. Your Marketing Operations (MOps) director’s face looks like you just ate her puppy for breakfast. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team.

Fulfillment 105

Fulfillment CMO Planning Digital Asset Management 105

ClickZ

SEPTEMBER 27, 2019

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. What is marketing orchestration?

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Martech Advisor

OCTOBER 7, 2019

Sherri Kolomayz, Senior Product Marketing Manager, Infor, shares tips for keeping new year planning evergreen and relevant for changing customer habits. As the calendar months roll into fall, visions of spreadsheets, pivot tables, calendars, and PowerPoint presentations loom in every marketer’s mind.

Resource Management 70

Resource Management Budget Programs Planning Marketing Plans 70

ClickZ

JUNE 17, 2020

30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. Each of these companies are leaders in their respective category, with B2B and B2C organizations each benefiting from their AI-enabled solutions. Category: Digital ad management.

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

Martech

DECEMBER 21, 2021

“Marketing operations is the central nervous system of marketing,” said James Delande, BrandMaker’s Director of Product Marketing, at our MarTech conference. Many brands know marketing ops is an important piece of any campaign, but not all know how to orchestrate them effectively with high-level strategies.

Campaigns 107

Campaigns Digital Asset Management Paid Search Agency Enterprise Management 107

Martech Advisor

DECEMBER 12, 2019

Tim Yeaton, Chief Marketing Officer, Red Hat, shares his insights. So, marketers must ensure that engagement with their brands is authentic, personalized, and engaging. I witness this dynamic every day at Red Hat, the open-source software company where I'm chief marketing officer. But even marketers can use GitHub.

Digital Asset Management 52

Digital Asset Management Enterprise Management Work Management Marketing Management 52

Oktopost

FEBRUARY 1, 2024

When the time comes to pull the trigger and invest in a solution, those are the brands they will go for. 64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. What is a brand marketing solution?

Digital Asset Management 62

Digital Asset Management Enterprise Management Marketing Management Brand Identity 62

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Enterprise Management 272

Enterprise Management Digital Asset Management Work Management Marketing Management 272

Martech Advisor

FEBRUARY 10, 2020

A digital asset management (DAM) software solution is defined as an application that enables you to store, organize, share, and manage your digital assets at a central repository. In this article, we will look at the top ten digital asset management (DAM) software solutions for 2020.

Digital Asset Management 62

Digital Asset Management Enterprise Management Work Management Marketing Management 62

Valasys

JULY 26, 2021

Selecting the right Content Management System (CMS) can be bamboozling for marketers. Nonetheless, it is an absolute imperative for marketers to create digital content or website content – allowing content creators & programmers to design & redesign web templates, articles & possesses an even publishing workflow.

Digital Asset Management 52

Digital Asset Management Enterprise Management CMS Development Work Management 52

Martech

MARCH 30, 2022

WordPress, the most popular content management system (CMS), is used by over 40% of websites and was launched in 2003 as an open-source website builder. But the internet has moved beyond desktop sites into a variety of digital touchpoints and channels, and CMSs have had to adapt to this change. Why should marketers care?

Digital Asset Management 86

Digital Asset Management Enterprise Management CMS Development Work Management 86

Martech

NOVEMBER 29, 2023

Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences. Other brands can copy your style, tone and strategy — but they can’t copy your data.

ROI 91

ROI Enterprise Management Webinar Metrics Digital Asset Management 91

Martech

DECEMBER 7, 2023

True potential lies in your marketing endeavors if you embrace a composable stack that separates reality from fallacy. Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences.

Enterprise Management 85

Enterprise Management Webinar Metrics ROI Digital Asset Management 85

Valasys

FEBRUARY 11, 2020

Selecting the right Content Management System (CMS) can be bamboozling for marketers. Nonetheless, it is an absolute imperative for marketers to create digital content or website content – allowing content creators & programmers to design & redesign web templates, articles & possesses an even publishing workflow.

Digital Asset Management 59

Digital Asset Management Enterprise Management CMS Development Work Management 59

Content4Demand

JULY 10, 2020

By its nature, account-based marketing (ABM) begins with an understanding of the business or businesses that match your sales success criteria and the members of the buying group that you need to target. It’s based on some share of market that’s a portion of the total addressable market that you believe you can capture.

Account Based Marketing 66

Account Based Marketing ABM Tactics Digital Asset Management 66

ClickZ

JUNE 25, 2020

30-second summary: Companies are accelerating their creation of images and video to deliver memorable digital experiences, but they must also manage the assets and associated workflows to ensure brand consistency and visual quality. Visual storytelling is a proven marketing tool for customer engagement.

Enterprise Management 96

Enterprise Management Digital Asset Management Work Management Marketing Management 96

CoSchedule

FEBRUARY 28, 2023

percent of investment is wasted because of poor project management. In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns. The solution? Marketing project management software. On average, 11.4

Enterprise Management 62

Enterprise Management Digital Asset Management Work Management Marketing Management 62

TrustRadius Marketing

SEPTEMBER 8, 2022

Social media analytics is a series of digital marketing tools that allow you to see how users interact with your social media channels. Businesses and influencers rely on this software to track the performance of their social media accounts. Software that offers advanced features will have AI and machine learning functionality.

Enterprise Management 98

Enterprise Management Pricing Price Social Media 98

Sprout Social

JULY 20, 2022

If your marketing tech stack is a puzzle, then picture your enterprise social media tool as the final piece that pulls it all together. Keep reading to find out what you need to know when choosing an enterprise social media management software. Enterprise software purchases are a team sport.

Enterprise Management 78

Enterprise Management Digital Asset Management Work Management Social Media 78

Martech

OCTOBER 18, 2023

At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack. More than just marketing?

Enterprise Management 121

Enterprise Management Digital Asset Management Optimization CMS Development 121

RebelMouse

APRIL 8, 2024

News publishers can seamlessly scale their operations to keep pace with a growing readership Choosing the best content management system (CMS) for news websites is crucial for publishers since it impacts their online presence. Collaboration: In a digital newsroom, editors and writers must communicate effectively.

CMS Development 107

CMS Development Industry CMS Paid Content Enterprise Management 107

Martech

OCTOBER 19, 2023

At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack. More than just marketing?

Enterprise Management 105

Enterprise Management Digital Asset Management CMS Development Optimization 105

Martech

FEBRUARY 1, 2022

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. Customer journey analytics (CJA) gave marketers a more sophisticated sense of the path users take on the route to purchase.

Digital Experience Platform 91

Digital Experience Platform Digital Asset Management Enterprise Management Marketing Management 91

Martech

OCTOBER 12, 2023

Composability offers the possibility of integrating solutions from third-party vendors into the platform. Optimizely’s solutions are offered à la carte. The post Introducing Optimizely One: An OS for marketing appeared first on MarTech. Why we care. That would not be entirely fair. Get MarTech! In your inbox.

Digital Asset Management 103

Digital Asset Management Enterprise Management Marketing Management Optimization 103

Martech

FEBRUARY 15, 2022

As Tony Byrne of the Real Story Group (and a MarTech contributor) said in 2018, referencing Gartner’s Magic Quadrant for DXPs, put it: “No enterprise digital leader in her right mind would actually purchase ‘digital experience’ as a platform. ” Digital experience platform evolution.

Digital Experience Platform 92

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 92

ClickZ

JULY 31, 2019

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” What makes Percolate unique and what is next for the company?

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Martech

SEPTEMBER 16, 2021

In the last decade of Real Story Group’s coverage of the Digital Asset Management (DAM) marketplace , we’ve seen a marked transition in the complexity of vendor capabilities and buyer objectives. Complexity/value continuum for Digital Asset Management. DAM as a marketing tech service.

Digital Asset Management 86

Digital Asset Management Enterprise Management Marketing Automation Services Work Management 86

accelerate agency

FEBRUARY 12, 2023

Software as a Service (SaaS) is a rapidly evolving industry that has truly taken the world by storm. An effective strategy, whether developed in-house or through a professional SaaS SEO agency, is vital to achieving sustainable growth and success in the SaaS market. How do you do this? By creating a robust SaaS SEO strategy.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Martech Advisor

OCTOBER 24, 2019

This article by Jake Athey, VP of Marketing at Widen Enterprises, shares the story of a nightmare, all because digital assets were mislabeled, noncompliant, or missing altogether. She submitted the request to the vendor’s sales team, who sent it to the marketing coordinator. Farewell, Sweet Hard Drive.

Enterprise Management 43

Enterprise Management Digital Asset Management Work Management Marketing Management 43