Gartner's Top 19 Enterprise Digital Asset Management (DAM) Solutions
CMSWire
JANUARY 26, 2024
Looking for an enterprise digital asset management solution? Here is some insight into the platforms that top Gartner's list. Continue reading.
Examining 19 Enterprise Digital Asset Management Solutions
CMSWire
JANUARY 30, 2024
Discover insights into 19 DAM solutions included in Gartner Peer Insights. Continue reading.
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Does your organization need a digital asset management platform?
Martech
FEBRUARY 25, 2022
Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. What digital asset management capabilities does our organization need?
Customer Engagement Software and Strategies for Enterprises
TrustRadius Marketing
OCTOBER 27, 2022
Large enterprises have more resources than smaller companies but need to engage their audience on a larger scale. We’ll explore the features and strategies your enterprise should consider for customer engagement. We’ll also review some of the most popular customer engagement tools for enterprises. Promoting Customer Loyalty.
8 questions to ask marketing work management vendors during the demo
Martech
DECEMBER 7, 2021
Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. Whether the vendor seems to understand your business and your needs.
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Five Criteria to Evaluate Enterprise Digital Asset Management Software
Brandfolder
MAY 3, 2021
For enterprise-sized businesses, evaluating digital asset management platforms involves more than just looking at available features. You also need to consider how every DAM scales internationally/amongst regions, accommodates a diverse.
Digital Asset Management and the knowledge gap: Discovery
Martech
DECEMBER 13, 2021
Part one looked at Fact 1: Digital Asset Management is a metadata engine. If you imagine digital asset management as a chess game, some of us have a base understanding. Digital asset management is a lot like chess. The critical part here is thinking across the enterprise.
What is marketing work management?
Martech
JULY 25, 2023
Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case for these tools.
The Real Story on MarTech: The case for Digital Asset Management
Martech
SEPTEMBER 3, 2021
Yet many marketers struggle to find and deploy the right imagery and videos for marketing campaigns and personalization programs. Too often they turn to outside agencies to recreate visuals at great expense, rather than figure out how to access all the diverse assets their firm has already created. Paying the price.
12 questions to ask SEO platform vendors during the demo
Martech
MAY 3, 2023
Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Does the vendor seem to understand our business and our marketing needs? Will it manage the page relationship and directional recommendations?
How to Choose a Digital Asset Management Platform
DivvyHQ
JULY 18, 2022
Is storing, organizing and managing your content assets getting out of hand? For busy enterprise teams, the volume of asset production is only growing. That’s where a digital asset management platform saves the day. Here's a quick guide to help you find one that's right for your team.
PhotoShelter acquires UK-based digital asset management provider Third Light
Martech
JANUARY 20, 2022
Digital asset management (DAM) software company PhotoShelter announced today that it acquired UK-based DAM provider Third Light. PhotoShelter lists over 1,300 clients, including enterprises, brands, sports leagues and universities. Third Light boasts more than 300 global clients. Why we care.
Use this model to improve your digital asset management system
Martech
MAY 10, 2023
A digital asset management (DAM) system can boost efficiency, break down silos and improve messaging. Corey Davis, digital asset manager for the brand team at Lucid Motors, explains what DCM is and how to use it. “As The core material and context that enable using an asset. Controlled. Organization.
What Is Digital Experience Software in 2022?
TrustRadius Marketing
APRIL 6, 2022
Having a website today means managing programs, data, and databases: you can’t even think of them all at once. You need to manage the site itself to ensure customers make it to the checkout screen, but you also need to drive traffic with marketing and then follow up to keep customers coming back.
What is marketing work management and how do these platforms support agile marketing?
Martech
OCTOBER 7, 2021
Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case even for these tools.
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Metadata Management: The Key to Deriving Value from Digital Assets
DivvyHQ
MARCH 10, 2022
Enterprise content marketing teams create lots of digital assets. Managing all these requires collaboration between your content operations staff and technology partners, both of which are critical parts of your ecosystem. A big part of this organizational effort is a reliance on metadata.
Sitecore transitions core solution to a modern cloud architecture
Martech
JULY 19, 2022
Digital experience platform Sitecore has announced the availability of Experience Management Cloud (XM Cloud) representing the transition of its core CMS solution, as well as associated capabilities like personalization, to a modern cloud architecture. XP is typically purchased by customers as a managed cloud solution.
What is Cybersecurity? Your Guide to Digital Defense
Salesforce Marketing Cloud
DECEMBER 5, 2023
Your physical office space might have boundaries, but the digital world? With every custom application , cloud service, customer account, proprietary technology, and remote work log-in, your risks multiply. Much like securing your physical office against intruders, it’s important to do the same for your digital assets.
Rethinking content governance in the era of generative AI
Martech
SEPTEMBER 22, 2023
This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace.
Top 5 Benefits of Implementing a Network Access Control Solution Today
Valasys
OCTOBER 11, 2023
Introduction to Network Access Control Solutions Network access control (NAC) is a security process for private and corporate networks. It consists of several authentication and authorization solutions to protect endpoints, networks, and devices. Here, we will discuss some other benefits of NAC solutions.
Storage and Searchability of Digital Assets: A Quick Guide
DivvyHQ
SEPTEMBER 22, 2022
As content marketing has eclipsed traditional advertising as the most effective way to showcase a brand, content teams have naturally produced more digital assets than ever before. Large enterprises are swimming in images, audio files, and video content.
The 5 key pillars of AIOps in marketing
Martech
DECEMBER 18, 2023
For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. Optimizing assets for different platforms. The goal is to use AI to empower human marketers and creatives, not replace them. Digital asset management. Governance.
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What is marketing operations and who are MOPs professionals?
Martech
JANUARY 3, 2022
This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.
Digital Asset Management: What It Is and Why You Need It
Content Marketing Institute
MAY 31, 2018
Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Navigating all this digital media creates challenges for consumers and enterprises alike.
Top 10 Customer Experience (CX) Software Platforms For 2020!
Martech Advisor
JANUARY 7, 2020
“Customer experience software platform is defined as a technology solution that helps businesses manage, measure and improve on the experience customers have with a company.” What Is Customer Experience (CX) Software Platform? Key Considerations For Choosing A CX Software Platform. Table Of Contents.
Marketing beyond boundaries at Opticon
Martech
OCTOBER 5, 2022
Uncertainty is caused by a volatile environment in which every marketing plan can be buffeted by anything from a virus to climate change and from a disrupted supply chain to runaway inflation. Marketing without limits. That’s where the second tier comes in — a new Orchestrate solution announced at Opticon this week.
Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain
Customer Experience Matrix
AUGUST 11, 2010
Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. But it still lacks key pieces of a complete marketing solution. But the significance to marketers may be greater than they think. publishing.
Five examples that demonstrate the value of AI for B2B marketers
ClickZ
JUNE 15, 2020
30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. DAM platforms enhanced with AI capabilities help to streamline and automate many aspects of managing distributed content such as images, video, and other media.
This week’s roundup of AI-powered martech releases
Martech
NOVEMBER 2, 2023
Optimove’s OptiGenie is an AI-powered suite that optimizes marketing workflows from insight to creation and through orchestration. AI Insights allows marketers to explore, analyze, and discover answers about their customers and campaigns in intuitive and user-friendly ways.
Scaling personalized experiences: From anonymity to insight
Martech
FEBRUARY 23, 2024
In the digital age, personalizing the user experience remains a paramount goal for marketers. By systematically assigning metadata — covering aspects like persona, journey stage, product and solution — to each digital asset, we set the foundation for meaningful engagement. Product and service tagging.
Cloud Security Management: All there is to know
Valasys
NOVEMBER 21, 2022
Cloud security management is a set of practices and tools created to address both internal and external security threats to businesses. As they implement their digital transformation strategy and integrate cloud-based tools and services into their infrastructure, organizations need cloud security. .
What is sales enablement and how do these platforms help bridge the marketing-sales divide?
Martech
FEBRUARY 18, 2022
As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Read next: The B2B customer journey is set on a digital track.
How to Manage Your Content Assets So They’re Found and Used
Content Marketing Institute
MAY 13, 2021
Navigating all the digital media creates challenges for consumers and enterprises alike. To produce these products, add contextual information, assemble, and distribute them requires a systematic approach – digital asset management.
3 Big Martech Innovation Themes in 2022
chiefmartech
JANUARY 10, 2022
Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X And 35% of them are willing to make $500,000+ purchases for a new product or service either remotely or via digital self-serve. Hello, 2022! Or document.write("Hello, 2022!")
How legal tech unicorn Clio leveraged DAM to fuel rapid growth
Martech
AUGUST 4, 2021
Clio, a cloud-based and client-centered legal technology platform, made history by becoming the first global legal practice management unicorn. Clio used Bynder, an enterprise-grade digital asset management platform to reimagine their entire process for producing and sharing content. Rowe Price Associates, Inc.
Tags vs. metadata in DAM: What’s the difference?
Martech
DECEMBER 6, 2022
Metadata and tags are two essential yet commonly confused elements in digital asset management (DAM). For example, an.mp4 (video) file uploaded to your DAM may be “about” your company’s latest service offering. Other data that describes the “aboutness” of the file might be: Which software the video was created in.
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A Single SaaS Solution: The Aprimo – Episerver Integration
Valasys
FEBRUARY 11, 2019
A strategic alliance that creates the Industry’s first ‘Ideation to Experience’ solution has been announced at the Epi Partner Close-Up event in Stockholm on the 6th of February between Aprimo and Episerver. They can do this through the elimination of rogue campaigns, delayed projects and customer loss through inconsistent experiences.
Dueling Strategies: Adobe and Oracle Take Opposite Paths to Customer Experience Management
Customer Experience Matrix
JUNE 22, 2011
Adobe on Monday announced a new “ Digital Enterprise Platform for Customer Experience Management ”. The platform fills the center of Adobe’s three-part corporate mission to “make, manage, and measure” digital content and experiences. In fact, the only customer-facing technology Adobe offers is Web site management.
Digital Asset Management in the Martech Cocktail
chiefmartech
JANUARY 10, 2017
This guest post is an excerpt from Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice by Theresa Regli of Real Story Group. A book about DAM would not be complete without putting DAM in the bigger picture, and by that I mean the bigger picture of Marketing Technology.
How to protect and leverage your single source of truth
Martech
SEPTEMBER 13, 2023
It’s common to hear a company’s digital asset management system (DAM) referred to as the “single source of truth” for all its assets. It should be your first and only stop when you need the current, approved version of an asset. Spoiler alert: It was almost never the same. Each upload is a redundant task.
Digital Experience Pricing
TrustRadius Marketing
APRIL 29, 2022
Providing the best virtual customer service is its own art form. You need to achieve conversion, satisfaction, and usability wrapped into a digital experience. A consumer’s digital experience depends entirely on your ability to control and improve it. What is a DXP? What Are The Benefits Of A DXP?
Rethinking CMS: Headless CMS for improved B2B Omnichannel Selling & Content Management
Valasys
AUGUST 14, 2019
Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. They can be widely used for either enterprise content management or web content management. A headless content management system, or headless CMS, is a CMS built exclusively for the back-end.
What comes first, strategy or ops?: Thursday’s Daily Brief
Martech
AUGUST 5, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what comes first, strategy or operations? What is highlighted, however, is just how indispensable the operations side of marketing is. Editorial Director.
What A/E/C Marketers Need to Know about Marketing Technology
Circle Studio
NOVEMBER 8, 2018
Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.
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