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4 Ways to Build B2B Customer Loyalty and Generate Referrals

WebMarketCentral

As B2B buyers become increasingly immune to traditional marketing and more reliant on word-of-mouth vendor referrals, sellers need to become more sophisticated in building customer loyalty through relationship marketing , and converting this loyalty into referral business. social tagging site, sort of company-sponsored version of Digg.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us deal; more search competition=a good thing.

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It pays to provide Support with Social Media

Buzz Marketing for Technology

1) Customers prefer a good customer experience over price – being the low cost provider in any industry is never a safe place to play. But in a recent survey by Forrester customers in every major industry preferred good customer service to price. Someone can come in and undercut you (think Sam Walton against every major retailer).

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FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

Don’t take my word for it, a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices and that they would actually be willing to pay an average of 10% more to a company that provided a superior customer experience. Email this to a friend? Share this on Facebook.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Pricing Based on Customer Expectations , May 26, 2010. CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). SazBean ( Social Network Analytics Measurement Social Media ).

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Social Customer Support delivers Strong ROI

Buzz Marketing for Technology

Not only that but a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices, and moreover great customer experiences drive positive word of mouth (WOM). So why wouldn’t you center you social media efforts in this area? Tweet This! Share this on Facebook.

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How to Set Up a Blog – A Guide to Business Blogging – 2

LeadSquared

Not just this, there is a plethora of themes available at nominal prices to spoil you thoroughly. Various sites like [link] and [link] allow you to buy themes of your choice, with prices ranging from $35 to $75 per theme. There are a number of themes to choose from, both paid and free in case of self-hosted WordPress.org.