Online Marketing Institute

JULY 31, 2009

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. Social networking stuff fits here too. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Buzz Marketing for Technology

MARCH 23, 2010

1) Customers prefer a good customer experience over price – being the low cost provider in any industry is never a safe place to play. But in a recent survey by Forrester customers in every major industry preferred good customer service to price. Someone can come in and undercut you (think Sam Walton against every major retailer).

Social Media 100

Social Media Paid Search Agency WOM Media 100

Buzz Marketing for Technology

MAY 19, 2010

Spotting a customer issue, responding to them and solving their problem in minutes using social media provides what can only be called an exceptional customer experience. So why wouldn’t you center you social media efforts in this area? Layering on social media tactics for support can also decrease your contact center costs.

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Pricing Based on Customer Expectations , May 26, 2010. CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Sarah Worsham ( @sazbean ). Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Buzz Marketing for Technology

DECEMBER 1, 2010

Don’t take my word for it, a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices and that they would actually be willing to pay an average of 10% more to a company that provided a superior customer experience. Email this to a friend? Share this on Facebook.

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Webbiquity

JANUARY 10, 2010

Consolidate your online profiles and social networking presence? Generate word-of-word referrals? Use social media more effectively for research? Another service that allows individuals to collect all of their social media profiles in one place, verify their identity, and track activity on those profiles.

Tools 100

Tools Enterprise Management Marketing Management Best Practices 100

Buzz Marketing for Technology

JUNE 27, 2008

IdeaScale ( our coverage ) does for research and development what Get Satisfaction does for customer service by providing Digg-style feature request boards. To this post = it would be good to see price comparison for design services fees. social networking. social media. social news. social networking.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100