Buzz Marketing for Technology

MARCH 23, 2010

1) Customers prefer a good customer experience over price – being the low cost provider in any industry is never a safe place to play. But in a recent survey by Forrester customers in every major industry preferred good customer service to price. Someone can come in and undercut you (think Sam Walton against every major retailer).

Social Media 100

Social Media Paid Search Agency WOM Media 100

Buzz Marketing for Technology

DECEMBER 1, 2010

Don’t take my word for it, a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices and that they would actually be willing to pay an average of 10% more to a company that provided a superior customer experience. Email this to a friend? Subscribe to the comments for this post?

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Buzz Marketing for Technology

MAY 19, 2010

Not only that but a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices, and moreover great customer experiences drive positive word of mouth (WOM). So why wouldn’t you center you social media efforts in this area? Tweet This! Share this on Facebook.

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100