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2011 B2B Marketing Trends

Webbiquity

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.

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Three Words That Should Never Be Used With Social Media

Webbiquity

At its core, social media marketing is still marketing: it requires a strategy, planning, objectives, measurement, and utilization of key messages. It’s a component (an increasingly essential one) of an overall marketing and PR plan. It has a purpose and needs a budget. increases over time. Share this on Bebo. Share this on Mixx.

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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them. In the meantime, let me know what steps you have taken to embrace social media and community marketing in your 2010 plans, and if you see any different results.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Digg - Digg is a social news website that allows members to submit and vote for articles. It is in direct contrast to outbound marketing, which utilizes traditional interruptive marketing tactics such as direct mail, trade shows, print and TV advertising, and cold calling. Reddit - Reddit is similar to Digg.

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Well, unlike social media, email is virtually universal.

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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Succession Planning. Digg this Slashdot Reddit. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Time Management. Relationship Building/Networking.

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7 Steps to Becoming a World-Class Real-Time Marketer

Hubspot

Are they news junkies who dive deep into topics on Digg, Reddit, or StumbleUpon? This can be as broad as the aforementioned Super Bowl or Oscars, or it can be a much smaller content stream that focuses on an event or particular focus for your brand such as the stream of content surrounding an industry trade show or relevant television show.

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