Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How Is PR Changing?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

WebMarketCentral

MAY 18, 2007

As B2B buyers become increasingly immune to traditional marketing and more reliant on word-of-mouth vendor referrals, sellers need to become more sophisticated in building customer loyalty through relationship marketing , and converting this loyalty into referral business. social tagging site, sort of company-sponsored version of Digg.

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

WebMarketCentral

MAY 3, 2007

Tools to Drive Loyalty from iMedia Connection. Author Joe Lichtenberg contends that "Customer engagement drives loyalty, and effective (and judicious) use of Web 2.0 Marketers that embrace these technologies and integrate the new brand/customer dynamic into their strategies will engender the loyalty of the customers."

Web 2.0 20

Web 2.0 Wikipedia Paid Search Agency Digg 20

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? link] Develop a Social Media Strategy in 7 Steps | Social Media Marketing | Social Media Consulting – Convince & Convert « Netcrema – creme de la social news via digg + delicious + stumpleupon + reddit [.] Or Loyalty for Nothing -> Acted once? The elevator pitch is dead.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Buzz Marketing for Technology

OCTOBER 27, 2010

Tags: Communications Conversational Marketing Customer Support Facebook Inbound Marketing Lead Generation Loyalty Social Media Social Networking Twitter.

Social Media 100

Social Media ROI Conversion Long Tail Marketing 100

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. What Works ( Vendor Government PR Trends Spending Release ). What’s a Facebook fan worth? June 30, 2010. Bob Scheier ( @BobScheier ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100