Digital B2B Marketing

MAY 1, 2012

Here are social platforms to consider: Twitter StumbleUpon Digg Slideshare YouTube Facebook LinkedIn Although Facebook and LinkedIn may be core to your long-term inbound marketing program, you cannot emulate organic social media sharing with paid programs on these sites nearly as well.

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Digital B2B Marketing

MARCH 25, 2011

Most Twitter lists are examples of curating sources, not content. Say 100 is an excellent list of 100 individuals, curated by category thought leaders including Seth Godin and Clay Shirky. Today, success requires being the best at meeting the needs of your specific, focused audience. What content will you begin curating?

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Digital B2B Marketing

MARCH 4, 2011

Ziff does not rent their lists only to a carefully-selected list of companies with timely and relevant information. They rent their list to most companies willing to pay the expense. Lower List Quality. As a media buyer, I have always approached email list rentals cautiously.

Enterprise Management 100

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Digital B2B Marketing

MARCH 15, 2011

In part one , I listed marketing activities that were effective on paper but upset people until they fought back, with technology and legislation. What other marketing activities belong on the list? Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.

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Digital B2B Marketing

MARCH 31, 2011

Email list rentals are cost prohibitive, and performance has been falling almost every year. According to Worlddata, the average enterprise B2B email list rental cost is $280 per thousand (the latest price index is available here ). A list of 50,000 names, mailed three times per month, will cost approximately $500,000 a year.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

MARCH 4, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. of all US online display dollars, according to eMarketer. As a platform, an ecosystem and a media property, Facebook is now second only to Google in its importance to media and marketing.

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Digital B2B Marketing

MARCH 7, 2011

Cloud Services Vendors Need to Improve Frustration runs high in the category, with pricing models (56%) and contract structures (49%) near the top of the list of things needing improvement. This could be an interesting play for the traditional telecoms providers. IT needs to be able to forecast and manage costs.

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100