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Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. It is made up of sales, service and—wait for it—marketing! So, where does Salesforce.com stand as a marketing automation solution? Share this on LinkedIn. Tweet This!

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Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

Webbiquity

Here is a process to get you started on the right track. Alexandre Sagala is the co-founder of Alsamarketing, a provider of marketing automation software that helps marketers convert and nurture online visitors into customers. Share this on LinkedIn. Share this on Bebo. Subscribe to the comments for this post?

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Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

When was the last time you read a white paper that added real value to your research process? With all of these advancements for content marketing, it’s about time we shred the white paper. Marketing Automation Software Guide (MASG) posted an article on this topic. Share this on LinkedIn. Below is a summary.

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2011 B2B Marketing Trends

Webbiquity

While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year.

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

by MediaPost Marketing Daily Commentary. Specifically, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter.” Share this on LinkedIn. How to Reach Out to Bloggers by Chris Brogan. Share this on Bebo. Share this on del.icio.us.

PR 100
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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? June 8, 2010.

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Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. Its new clients are larger firms and half are switching from another marketing automation product that they found inadequate. This might foreshadow attrition problems at other vendors.

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