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Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. It is made up of sales, service and—wait for it—marketing! So, where does Salesforce.com stand as a marketing automation solution? Share this on LinkedIn. Tweet This!

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Social Media: Making Friends for Fun & Profit

Webbiquity

Excerpted from my new booklet, Effective Online Marketing In A Nutshell , here are some tips that will help: LinkedIn. Subscribe to LinkedIn Answers for your segments and/or categories. The jury is still out on Facebook’s effectiveness for the B2B market. To your Internet Marketing Success! Post on Google Buzz.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. Results can be imported to sales automation and CRM files to update and enhance their profiles. Tags: demand generation marketing automation social media automated dialog.

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2011 B2B Marketing Trends

Webbiquity

Perhaps more of these marketers should seek professional outside help in these areas. That leaves only 20% of the market left to fight over. Share this on LinkedIn. However, both social media and direct mail can be effective if done right (though social media results tend to start small and build over time). Want to know more?

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Top Social Media and Marketing Books of 2010

Webbiquity

Without a solid content strategy to support movement through the marketing and sales cycle, marketing automation software is just a nice email system. Share this on LinkedIn. Check out the Webbiquity bookstore. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

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Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

Webbiquity

Alexandre Sagala is the co-founder of Alsamarketing, a provider of marketing automation software that helps marketers convert and nurture online visitors into customers. Share this on LinkedIn. lead nurturing Alsamarketing b2b buying cycle b2b marketing Content Marketing marketing automation.

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Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

With all of these advancements for content marketing, it’s about time we shred the white paper. Marketing Automation Software Guide (MASG) posted an article on this topic. Share this on LinkedIn. Below is a summary. Introducing the new buyer This is not new information. Blog this on Blogger. Share this on Facebook.

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