Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Biznology

AUGUST 20, 2013

Digital PR and social media marketing may well be the new SEO. I recently spoke to a bona fide, traditional, PR executive (for the most traditional PR industry, pharma) and he told me that everyone’s still deeply afraid of the unpredictable nature of the organic blogosphere. Let me explain. Back to Hearts and Minds.

Paid Content 80

Paid Content Google Digg De-duplication 80

Buzz Marketing for Technology

JUNE 27, 2008

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Here they learn about social media tools like RSS, Delicious, podcasting, videocasting, blogs, wikis, and yes, even Twitter. ReadWriteWeb.

Social Media 100

Social Media Class Web 2.0 Media 100

Online Marketing Institute

DECEMBER 23, 2010

Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. You can also set up a promotions tab using Fan Appz to offer special deals to your Facebook fans and even use these deals to support lead generation programs. 2 The Total Lunar Eclipse As Seen By Twitter User. Twitter Explo.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Study: Company Blogs Lead Social Media Options by MediaPost. Study: Company Blogs Lead Social Media Options by MediaPost. Social Media and the Enterprise Customer – Wired PR by uber.la.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Online Marketing Institute

JANUARY 4, 2011

I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist. What did I learn?

Tactics 40

Tactics PR Buzz Planning 40

Biznology

JANUARY 7, 2014

And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog. However, that said, tools like Digg Reader and Feedly are still powerful and useful drivers for your readership.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Online Marketing Institute

MARCH 24, 2011

Cutting corners or half-assing this exercise will do nothing more than lead you to produce advertorial dribble. Is it RSS subscribers? Or is it the amount of business (leads/sales) the blog can create for the small business? But I’d like to hear what metrics make a blog successful in the first place? Number of visitors?

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Online Marketing Institute

NOVEMBER 4, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

MARCH 24, 2011

“A blog has the flexibility to produce content easily, syndicate that content through any medium using RSS, and convert that audience into customers.&# Instead of just getting subscribers, I’m getting more inquiries and leads for what I sell.&# It’s also a great source of leads if you use it well. Good stuff!

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

WebMarketCentral

JUNE 10, 2008

For example, my blog subhead includes the text "B2B lead generation and marketing, Web 2.0 social media, business blogging tools, micromarkets, interactive PR, and web marketing tools and resources." Then you can distribute your content far and wide by submitting your feed to various RSS and blog directories. How was dinner?

Blogger 20

Blogger SEO Web 2.0 RSS 20

Online Marketing Institute

DECEMBER 13, 2010

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40