Buzz Marketing for Technology

MAY 19, 2010

Not only that but a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices, and moreover great customer experiences drive positive word of mouth (WOM). Related posts: It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off.

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Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

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Buzz Marketing for Technology

JUNE 27, 2008

Personal IT Organization Enterprise Partner/Vendor. Digg this Slashdot Reddit. Personal (Managing your own life). Publisher emeritus at CIO magazine, Gary Beach, talks with Forrester analyst Erica Driver about the current and future state of workplace technologies. Solution Centers |. Newsletters |. Advice & Opinion.

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Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Webbiquity

AUGUST 2, 2010

For example, the report predicts that by the end of 2010, more than 3/4 of companies will use targeting and personalization on their websites. And adoption of mobile marketing is expected to more than double this year, despite recent findings from groups such as Forrester that less than 5% of U.S. Share this on Bebo.

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Webbiquity

JANUARY 10, 2010

In this extensive and thoughtful post, Michael Martinez discusses the impact of trends such as personalized search, universal search and social media, and advises SEO professionals to focus on optimizing for query spaces (all the queries and content relevant to a specific topic) in order to capture traffic for long tail keywords. Tweet This!

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B2B Marketing Zone Posts

APRIL 5, 2010

Your Own Live News Truck Plus Social Conversations – Here’s How - Marketing Edge , March 22, 2010 As a corporate communications person, PR executive or marketer, you should be chomping at the bit to have your own live news truck. Stop Telling Me That Cold Calling is Dead , March 4, 2010. The Office” and the world of sales , March 22, 2010.

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Webbiquity

FEBRUARY 7, 2011

Forrester senior analyst Augie Ray distinguishes social media marketing success (creating online buzz, having lots of Facebook fams) from true social media success (delivering on brand promises, fostering genuine, even fanatical advocates online and off). Do You Want To Succeed At Soc Media Or Soc Media Marketing? Related Post.

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Webbiquity

JANUARY 17, 2011

For example, women (63%) are more likely than men (56%) to post comments and likes to their profile, suggesting that women show a greater tendency to engage in personal communication. Women are also more likely than men to share pictures. Less than 30% of respondents in either group said their company maintains a blog. billion by 2014.

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Webbiquity

SEPTEMBER 8, 2010

In a study asking consumers to rate the most influential sources of information for their purchase decisions, 59% said “personal advice from friends or family members,&# followed by 39% search engines, 36% articles in newspapers or magazines, online articles 28%, email 20% and social media 19%. by MediaPost Online Media Daily.

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Online Marketing Institute

DECEMBER 13, 2010

Personally, I believe the answer lies in the nature of circumstances. Forrester estimates that 70% of social media users are simply consumers, those who search and consume the content available today…but never say anything in public about it. If drinking from the glass, it is then half empty. If pouring, it is half full.

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