Convince & Convert

SEPTEMBER 21, 2010

Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Buzz Marketing for Technology

MARCH 23, 2010

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Every Industry! Tweet This! Share this on Facebook.

Social Media 100

Social Media Paid Search Agency WOM Media 100

Webbiquity

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. This is easiest if different parts of your organization actually work together toward common goals, which should be the case (but isn’t always) in every company. Coordinate efforts. Tweet This!

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

DECEMBER 1, 2010

As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. Share this on del.icio.us. Stumble upon something good?

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Buzz Marketing for Technology

APRIL 15, 2010

Let’s face it, if you successfully implement social customer service, your customer service organization will be engaged with your customer more often and more frequently than traditional marketing channels. If you started an organization from scratch, I bet customer service and marketing would be the same thing like it was for Zappos.

WOM 100

WOM Service Word of Mouth Paid Search Agency 100

Webbiquity

JANUARY 10, 2010

Smith explains how marketers can use video search engine optimization (VSEO) and video search engine marketing (VSEM) to maximize both the organic and paid search value of video assets. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. Share this on del.icio.us.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Buzz Marketing for Technology

JUNE 27, 2008

Personal IT Organization Enterprise Partner/Vendor. IT Organization. s organizations and management systems are not designed for either the new way of work that information and communications technologies have enabled or the new employees these technologies have helped to create. Digg this Slashdot Reddit. Newsletters |.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Webbiquity

JANUARY 10, 2010

He also quotes a finding from Nate Elliot of Forrester that there are “an average of 4.7 Check Your Search Engine Rankings, Why Your Competitors in Organic Search Might Not Always Be Who You Think They Are by The Internet Marketing Driver. million text pages competing for a place on results pages with an average of just 9.4

SEO 100

SEO Tips Best Practices PageRank 100

Webbiquity

FEBRUARY 7, 2011

Liza Hausman explains how feeds, traditional search and social network search can work together and steps through “four ‘musts’ of on-site social optimization&# for organizations. She shows how to identify and emulate organizations that are “truly social.&#. by Served Fresh Media.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

FEBRUARY 7, 2012

27% of companies expect “the elimination, or at least lessening, of an organizations formal hierarchy because it will be easier to make decisions as a group.” He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.” ” 30 Terrific Twitter Facts And Figures by Geeky Stuffs.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. More than 700,000 local businesses have active Pages on Facebook. At its current rate, Twitter will process almost 10 billion tweets in 2010.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

SEPTEMBER 8, 2010

The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. Organic Search Still Reigns by eMarketer. While 28% of U.S. Small Biz Lead Gen Surges with Social by eMarketer.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Online Marketing Institute

DECEMBER 13, 2010

By discovering, organizing, and sharing relevant and interesting content from around the Web through their social streams of choice, curators invest in the integrity of their network as well as their relationships. The traditional definition of curator is someone who is the keeper of a museum or other collection.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40