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Tips to Make Your Email Marketing Messages Matter This Summer

Webbiquity

If possible, emphasize events recipients can go to. Whether it’s a sale or trade show, hone in on the social elements – create a visual picture of the food, drink, service and good times with others they can expect. They want to get out of the house or office anyway. Share this on Bebo. Subscribe to the comments for this post?

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2011 B2B Marketing Trends

Webbiquity

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.

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Seven Ways to Use Social Media for Business

Webbiquity

promote events, meet up at trade shows). Social media provides a more direct path to identifying and building relationships with a variety of voices in your market: analysts, journalists, customers, bloggers and other key influencers. Facilitate offline connections (e.g., Share this on Bebo. Share this on del.icio.us.

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Four Ways to Measure Social Media Marketing Results

Webbiquity

Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

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Social Media is Simpler Than You Think

Webbiquity

Business people have always had to do this, and have used a variety of tools: trade publications, direct conversations with vendors and customers, analyst reports, seminars and other events, trade associations newsletters and other sources. Physical networking at such events is still important. Share this on del.icio.us.

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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them. Yet physical events continued to gobble up an average of 20% of program spending.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

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