Webbiquity
FEBRUARY 14, 2010
Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. The company’s original focus was on web analytics. Share this on del.icio.us.
Buzz Marketing for Technology
APRIL 6, 2010
When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #2 – Email – the most critical element of a lead nurturing platform is email. But Facebook? Tweet This!
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Webbiquity
JANUARY 27, 2011
In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. It has the necessary tools and capabilities for very basic marketing activities such as limited email marketing and campaign management. Share this on Bebo. Share this on Facebook.
Webbiquity
FEBRUARY 14, 2010
One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?
Webbiquity
FEBRUARY 13, 2010
Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Here the author outlines the crucial preparatory steps to a successful lead nurturing strategy. But they’re just that: tools. Tweet This!
Anything Goes Marketing
MARCH 8, 2009
I of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team. Great success indeed - Eloqua crew welcome in Atlanta anytime!! StubleUpon , Digg , Facebook , Blogger , web 2.0 Twitter tip: Keep your network updated as to where you are.
Webbiquity
JANUARY 12, 2011
We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&#
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