Biznology

JANUARY 31, 2020

Asserts one memorable differentiator (more is not better). ? Differentiates solution decisively with comparison to alternatives. ? Uploaded to YouTube + other platforms. ? Presents a true-to-life situation facing the target customer. ? Tells a story and helps to build a video library of good stories. ? No vague promises. ?

Video Marketing 138

Video Marketing Product Trade Show Differentiation 138

Biznology

JUNE 29, 2018

Differentiation becomes difficult because “there is less time and space to inspire with creativity.”. Just one differentiator. I’m a fan of the one-thing-to-remember-you-by approach when differentiation is difficult, as it is late in the sales process. What can inspire with creativity?

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

Biznology

JANUARY 23, 2019

Brands will have to stay ahead of those changes to ensure they stay relevant and competitively differentiated. Snapchat, Instagram, and YouTube). Snapchat, Instagram, and YouTube). As that work shifts, so too will your relationship with your customers and employees. What will change, however, is the form it takes.

Marketing AI 106

Marketing AI Video Marketing Brand Identity Branding 106

Biznology

JANUARY 29, 2016

Indeed, YouTube usage is rising dramatically in model comparisons, test drives evaluations, and walkthroughs. Here the real differentiators are buried in an “About Us” text page. Now, you might have thought we already answered this question, but this is where early funnel engagement and awareness becomes a powerful differentiator.

Top of Funnel 80

Top of Funnel Purchase Video Marketing Brand Identity 80

Biznology

FEBRUARY 29, 2012

You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. Social media can help you differentiate your company from your competition. Stand out in the crowd.

B to B 80

B to B Social Media Media Thought Leadership 80

Biznology

MAY 6, 2014

Social media, including Pinterest and YouTube , is becoming more and more celebrity-, brand-, agency-, and studio-driven. This is an important differentiation. My Facebook, Twitter, Google+, Tumblr, Instagram, Vine, Flickr, Pinterest, YouTube, and blogs are open to the world. From Makers to Takers.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

NOVEMBER 21, 2012

For example: Data-driven segmentation and differentiated treatment. But as buying has become more complex, businesses have developed additional strategies to deepen customer relationships and engender loyalty.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80