Biznology

OCTOBER 8, 2014

Quite often the sole goal of advertising was to differentiate one’s business from that of key competitors, and to point out all their faults. The use of social platforms to create new businesses for specific vertical industries can have a significant impact on how business gets conducted and whom one competes with.

Business 80

Business Wikipedia Lead Ranking Communities 80

Biznology

MAY 31, 2013

It’s funny to me how so many organizations across so many vertical industries—from nonprofits to technology—share the same issue of not speaking their customers’ language. Eoto credit: EuroCrisisExplained.co.uk. What do I mean by that?

Verticals 80

Verticals Internet Marketing Differentiation Marketing Prospects 80

Biznology

JULY 30, 2014

But you’ll also want to determine how your Title can differentiate your listing and pop off the page. Lumping your verticals together into one persona: If your company sells to different vertical markets, that means every vertical needs its own persona. Instead, create customer persona documents for every vertical.

SEO 80

SEO Verticals Marketing Management Content 80

Biznology

AUGUST 24, 2015

This approach uses old school pitches, usually incorporated into a multimedia vertical blast aimed at bottom funnel travelers. However, branding as a full funnel endeavor, with a goal of nurturing or pre-selling, opens up countless opportunities to differentiate. So, in this writer’s judgement, it is quite a worthwhile effort.

Top of Funnel 80

Top of Funnel Brand Identity Branding Digital Marketing Funnels 80

Biznology

AUGUST 24, 2016

Vertical/category expertise. Competitive differentiation. How strong are the vendor’s points of competitive differentiation? Does the vendor have resources to capture hard-to-find data elements? Characteristics of the vendor company. Considerations. Reputation. Ask around, and ask the vendor for references you can call.

Marketing Management 80

Marketing Management Vendors SIC B2B 80