Industrial Marketing Today

AUGUST 20, 2012

The not so good news is that they have a mistaken belief that content marketing is for search engine optimization (SEO). I agree that SEO is a very important goal of content marketing; after all, your website needs to be found by the right people when they are searching for industrial products and services that you provide.

SEO 60

SEO Content Marketing Copywriting Content 60

Industrial Marketing Today

JUNE 5, 2012

Their efforts are limited to spending some money on SEO and PPC to drive traffic to their websites. After doing all the heavy lifting of SEO to drive traffic, site visitors reach a dead end because there has been no thought given to converting that traffic into leads. Does that mean content marketing is useless for you?

Top of Funnel 60

Top of Funnel Content Marketing Planning Buying Cycle 60

Industrial Marketing Today

JULY 2, 2012

Inbound marketing tactics such as SEO and other content marketing strategies do fill the top of their sales funnel. CAD can also be a powerful differentiator for precision machining shops and fabricators. Manufacturers usually want their industrial marketing to generate leads that result in RFQs as quickly as possible.

Lead Ranking 60

Lead Ranking Top of Funnel Sales Qualified Leads Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 2, 2012

How to research keywords and write optimized copy to attract the right traffic (SEO). How to bring your in-house subject matter experts to the forefront and differentiate your company (Thought leadership). What kind of content will educate your customers and help them make an informed buying decision (Move away from price).

Design 60

Design Wikipedia Content Sales Qualified Leads 60

Industrial Marketing Today

APRIL 3, 2011

That is its key differentiator from other forms of marketing that tend to focus more on advertising and promotional messages. It is a combination of search optimization (SEO), development of relevant and engaging content, social media, PR and other outbound tactics that drive traffic back to the company’s Website.

Planning 60

Planning Work Management Marketing Automation Services Marketing Management 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

The first one is All in One SEO Pack and the second one is Google XML Sitemaps. Both are free to download and will automate some of the SEO chores. Most marketers aren’t inventors or innovators, they are duplicators who know how to put a new spin on something and differentiate themselves.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60