Allocadia

APRIL 15, 2019

This shows how Marketing Performance Management software is part of their core technology stack, along with CRM, Marketing Automation, and other “must have” systems. Differentiation: Applications that enable unique company processes and are reconfigured frequently to accommodate changing business practices or customer requirements.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Budget Programs Salesforce.com 40

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

The LUMAscape outlines the landscape, so marketers can begin to understand who the available vendors are, what they do, and what differentiates them. . In order to scale, the teams at Marketo use our own software to clone programs. Salesforce.com' The Path to Marketing Technology Zen. Pre-Show for Sheryl Sandberg.

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Heinz Marketing

MARCH 15, 2021

How to Customize Software to Your Business ” and our guests are Subbu Vempati , CEO at Cuspera and Judy Ash , GTM Adviser and CMO. So the idea of selecting which tools are important to you, which vendors are going to be best for your business and for your stack is a real challenge. What is their differentiation?

Marketing Automation Services 116

Marketing Automation Services Work Management Marketing Management Peer-to-peer 116

Customer Experience Matrix

FEBRUARY 16, 2009

I’ve more or less decided to offer a free summary of the demand generation vendor information in the Raab Guide. This might cost me a few sales, but it will enable many more people to benefit from the Guide’s contents and will make the Guide more valuable to the sponsoring vendors. Simple enough.

Work Management 120

Work Management Marketing Management Marketing Automation Services Demand Generation 120

Customer Experience Matrix

JUNE 10, 2008

As I wrote last week , demand generation vendors have a hard time differentiating their systems from each other. Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketo Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 21, 2012

Acquisitions by enterprise software giants have opened opportunities for smaller, more nimble alternatives. Many, including Vertica, Aster Data, Greenplum, and Netezza, have also been assimilated by enterprise vendors. The result has been an explosion of companies using new techniques for managing and analyzing huge data volumes.

Enterprise Management 120

Enterprise Management Pricing Price Work Management 120

Customer Experience Matrix

MAY 26, 2011

One of the few dependable rules in the software industry is that Suites Win. Interaction management vendors compete on the power of their rules, automated model generation, user interface, scalability, and analytics. Over time, products emerge that combine these functions and displace the individual point solutions.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 10, 2011

But unlike most vendors, Beanstalk typically builds the scoring rules for its clients rather than leaving the clients on their own. Speaking of CRM, Beanstalk has existing connectors for Salesforce.com , NetSuite and Leads360. Beanstalk sees its marketing services as a major point of differentiation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JULY 14, 2009

Channel-specific marketing automation is less appealing but should help to keep marketing automation vendors on their toes. I commented last month that more Web content management system (CMS) vendors are adding marketing automation features. The vendor provides several days of classes, including about two days for marketing users.

Work Management 120

Work Management Marketing Management Marketing Automation Services Analytics 120

Webbiquity

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? The campaign scored high on relevance and impact as it creatively captured the attention of the audience in a cluttered marketing environment for security software.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Terminus

OCTOBER 16, 2018

Masergy provides software-defined solutions for enterprise global networks, cybersecurity, and cloud communications. “I At this point, Masergy serves ads that affirm their value — think customer testimonials and competitive content that highlights their key differentiators. Example of Terminus Sales Insights within Salesforce.com.

Account Based Marketing 22

Account Based Marketing Sales Management ABM Top of Funnel 22

Metadata

FEBRUARY 16, 2021

I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. Because I’m sure you guys always, like us, we always had a big vision for like, hey, this software is going to change the world. And so, it’s a total pleasure. And I have to say, I love being retired.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52