Customer Experience Matrix

JUNE 30, 2010

Salesforce.com easily dominates despite the presence of surprisingly capable free products like ZohoCRM and FreeCRM. In addition to Oracle, CDC Software (owner of Pivotal CRM and MarketFirst) recently invested in Marketbright. Of course, the really big question is whether Salesforce.com will make a similar move.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Allocadia

JUNE 17, 2019

This shows how Marketing Performance Management software is part of their core technology stack, along with CRM, Marketing Automation, and other “must have” systems. Differentiation: Applications that enable unique company processes and are reconfigured frequently to accommodate changing business practices or customer requirements.

Marketing Automation Services 55

Marketing Automation Services Marketing Management Budget Programs Salesforce.com 55

Allocadia

APRIL 15, 2019

This shows how Marketing Performance Management software is part of their core technology stack, along with CRM, Marketing Automation, and other “must have” systems. Differentiation: Applications that enable unique company processes and are reconfigured frequently to accommodate changing business practices or customer requirements.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Budget Programs Salesforce.com 40

Marketing Insider Group

DECEMBER 7, 2020

For more nearly 40 years, Customer Relationship Management (CRM) has beeb software-based and data-driven. By using data, tools, and research, we’re going to conduct a content marketing analysis of various business software segments. software to manage my contacts way back in 1994 when I started in sales. I remember using ACT!

Top of Funnel 278

Top of Funnel Work Management Analysis Marketing Management 278

Vidyard

SEPTEMBER 22, 2014

Fiberlink has made significant investments in online video content to differentiate the company in its market and better engage audiences with stories and content journeys. “Funny and fast videos to entice, product experts to educate, and then software demos to help buyers vet features will be the mantra of the Web moving forward.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Fiberlink has made significant investments in online video content to differentiate the company in its market and better engage audiences with stories and content journeys. “Funny and fast videos to entice, product experts to educate, and then software demos to help buyers vet features will be the mantra of the Web moving forward.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Fiberlink has made significant investments in online video content to differentiate the company in its market and better engage audiences with stories and content journeys. Funny and fast videos to entice, product experts to educate, and then software demos to help buyers vet features will be the mantra of the Web moving forward.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

The LUMAscape outlines the landscape, so marketers can begin to understand who the available vendors are, what they do, and what differentiates them. . In order to scale, the teams at Marketo use our own software to clone programs. Salesforce.com' The Path to Marketing Technology Zen. Pre-Show for Sheryl Sandberg.

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Hubspot

APRIL 3, 2012

In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. It differentiates you from most salespeople who, instead of creating educational content, are spending time on the phones -- that element of trust will help get you more call-backs.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Heinz Marketing

MARCH 15, 2021

How to Customize Software to Your Business ” and our guests are Subbu Vempati , CEO at Cuspera and Judy Ash , GTM Adviser and CMO. If you know, if the software selection is wrong, it’s carrier with their stake. What is their differentiation? I think about salesforce.com , right? You can even ask Alexa!

Marketing Automation Services 110

Marketing Automation Services Work Management Marketing Management Peer-to-peer 110

Customer Experience Matrix

JUNE 10, 2008

As I wrote last week , demand generation vendors have a hard time differentiating their systems from each other. Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketo Marketing Automation Services 120

Customer Experience Matrix

MAY 26, 2011

One of the few dependable rules in the software industry is that Suites Win. But every vendor I've spoken with says this integration is easy, so it doesn’t seem to be a major point of differentiation. I’ll grant that SaaS makes it easier to add new components on top of a standard platform such as Salesforce.com ’s Force.com.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 21, 2012

Acquisitions by enterprise software giants have opened opportunities for smaller, more nimble alternatives. Some of these issues are mitigated by Quantivo’s other major differentiator: it was designed from the start as a true multi-tenant cloud-based solution.

Enterprise Management 120

Enterprise Management Pricing Price Work Management 120

Customer Experience Matrix

OCTOBER 10, 2011

Speaking of CRM, Beanstalk has existing connectors for Salesforce.com , NetSuite and Leads360. Beanstalk sees its marketing services as a major point of differentiation. Steps can also change data within the Beanstalk database and schedule calls in the CRM system.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JULY 14, 2009

SiteCore has built data synchronization for Salesforce.com and Microsoft Dynamics and will add other systems as clients request them. This access is simplified because SiteCore is traditional on-premise software, not an externally hosted service. Pricing is based on the number of concurrent users and servers.

Work Management 120

Work Management Marketing Management Marketing Automation Services Analytics 120

Webbiquity

MAY 23, 2017

The campaign scored high on relevance and impact as it creatively captured the attention of the audience in a cluttered marketing environment for security software. In fact, 88% of marketers believe that interactive content helps in differentiating them from their competition. Interactive content is a great means to do just that.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Terminus

OCTOBER 16, 2018

Masergy provides software-defined solutions for enterprise global networks, cybersecurity, and cloud communications. “I At this point, Masergy serves ads that affirm their value — think customer testimonials and competitive content that highlights their key differentiators. Example of Terminus Sales Insights within Salesforce.com.

Account Based Marketing 22

Account Based Marketing Sales Management ABM Top of Funnel 22

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Customer Experience Matrix

FEBRUARY 16, 2009

Categories for the self-evaluation seem pretty obvious: they would be the standard demand generation functions (outbound email, landing pages and forms, nurturing campaigns, lead scoring, and Salesforce.com integration), maybe a menu for less standard functions (e.g. price range, and willingness to consider less established vendors.

Work Management 120

Work Management Marketing Management Marketing Automation Services Demand Generation 120

Hubspot

SEPTEMBER 17, 2012

There are literally thousands of startup ventures pursuing new ideas in marketing software. This could be called the "ERP vision" of marketing consolidation -- following a path such as enterprise resource planning software did in the 1990s. 2) Brands Are Always Seeking Differentiation. 3) Software Is Easier Than Ever to Create.

Marketing Budget 28

Marketing Budget Budget Programs Planning Paid Search Agency 28

Online Marketing Institute

MARCH 13, 2011

As the first and leading application set in this space, one of the many differentiators in our offering for B2B marketing is a full integration with the top business contacts database. What does this mean? All rights reserved. b2bmarketing

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Wikipedia and a handful of open-source software developers were the pioneers. Snooping on Facebook: Not just for stalkers any more - grow - Practical Marketing Solutions , August 17, 2010 I have one of the world’s best points of brand differentiation — I’m the only business blogger you know old enough to have a daughter-blogger!

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Metadata

FEBRUARY 16, 2021

I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. Because I’m sure you guys always, like us, we always had a big vision for like, hey, this software is going to change the world. And so, it’s a total pleasure. And I have to say, I love being retired.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52