Marketing Interactions

JANUARY 9, 2022

Once buyers have become customers and solved the original problem, you’ll need a sum of knowledge that fuels their ongoing relationship with you. Being known as the voice of reason who helps clarify real impacts—separating them from hype and myth—the more value is realized in their ongoing relationship with your brand.

B2B Thought Leadership 62

B2B Thought Leadership B2B Thought Leadership Content 62

Marketing Interactions

OCTOBER 8, 2020

Sales content should help to build rapport and relationships and have buyers see sales reps as trusted advisors. You create messaging, differentiation, brochures, solution briefs, videos on how to use it, web pages, and more. This is where the product approach to content comes into play. Think about when you launch a product.

Effectiveness 122

Effectiveness Work Management Content Marketing Management 122

Marketing Interactions

MARCH 7, 2022

They have a relationship with you of some sort. Competitor Content: Just bear with me… If you have a competitor publishing great, relevant content that speaks to a reason you lost an opportunity, such as lack of differentiation, here’s your opportunity to show why you’re a better choice—without dissing the competition.

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88