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12 Biggest Content Marketing Challenges in 2020

Marketing Insider Group

To combat this, marketers use a purchase intent model that assigns different weights to customer interactions with a piece of content, but they admit that this model isn’t perfect. Video Content Marketing Virality. As my friend Todd Wheatland once said, the only answer to the question on how to make a viral video is STFU!

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23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Social Media Marketing Guides.

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The ultimate guide to Twitter for business

Sprout Social

Twitter is one of the most versatile social media networks in the world. With 238 million monetizable users logging into the app daily, Twitter marketing helps brands connect with potential customers, influence purchase decisions and stay ahead of industry trends. The platform boasts over 556 monthly active users.

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