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“Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues

Sword and the Script | B2B

This might sound crazy, but being candid and honest is a surefire way for B2B tech solution providers to differentiate themselves from ~75% of the market. From a public relations perspective, it’s good to see those hard-earned placements in the tech trades still matter. That’s according to a survey of 625 U.S.-based

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs.

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The Marketer's Guide to Developing a Strong Corporate and Brand Identity

Hubspot

To give you an idea of what a good mission statement looks like, take a look at The Walt Disney Company's : The Walt Disney Company's objective is to be one of the world's leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products.