Differentiation, Public Relations, RFP and Vendors

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Differentiation

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“Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues

Sword and the Script | B2B

FEBRUARY 8, 2022

This might sound crazy, but being candid and honest is a surefire way for B2B tech solution providers to differentiate themselves from ~75% of the market. Most buyers of B2B technology don’t believe vendors are completely honest. Do B2B buyers think tech vendors are honest? 1% said vendors don’t know what the truth is.

Customer Surveys

Customer Surveys WOM Peer-to-peer B2B

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs.

Social Media

Social Media Paid Search Agency Media Advertising Agencies

B2B Marketing Zone

“Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues

Convince and Convert Blog: Social Media Strategy and Social Media.

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