ViewPoint

JUNE 6, 2013

He noted that booths look the same with little differentiation and are staffed with untrained talent. According to a study from the Chief Marketing Officer Council, 9 out of 10 B2B buyers ranked online content as having at least a moderate effect on their choice of vendors. Via BtoBMagazine.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

ViewPoint

MARCH 22, 2011

buying experience post, I searched for solutions, interacted with various web sites and engaged with some of the vendor reps, by email or phone. To most of the vendors that I engaged with, I was just another not-very-valuable small business buyer. Such as: User Persona: The actual user of the product or service.

Lead Scoring 120

Lead Scoring Lead Ranking Work Management Marketing Management 120

ViewPoint

APRIL 13, 2012

Companies are realizing they have already squeezed all the productivity gains they are going to get out of sales force automation, and they are asking, “What comes next?” In this context, marketers are treating it as just another outbound channel to push out their same old company and product messages.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120