Kaon

FEBRUARY 28, 2019

Automation and access to ever-increasing amounts of data have sped up the rate of production as well as the diversity of product. Today, customers are less focused on product features and more on how the technology will lead them to improved outcomes. Cloud computing and micro-computing puts technology in almost everything.

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Kaon

JANUARY 8, 2016

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. And we know that the customer is actively progressing through the vast majority of the purchasing cycle (or customer journey) without the vendors.

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

Kaon

JULY 31, 2015

The combination of increasing global competition, demands for shorter product development life cycles, more complex purchasing environments, and a changing dynamic in buying behaviors has resulted in an imperative to change the way that prospects and customers access information.

Marketing Management 100

Marketing Management Paid Search Agency Sales Cycle Differentiation 100

Kaon

NOVEMBER 3, 2015

While this is certainly not true for every product category, the reality is that in order to improve your sales and marketing effectiveness, you have to excel in face-to-face meetings. But the most important interactions will happen when the people buying your products meet the people selling your products.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Kaon

OCTOBER 21, 2015

SUMMARY: Seagate Technology, a leader in data storage solutions, transported High Performance Storage Solutions that literally weighed a ton to show its product at trade shows and sales presentations. Read on to learn how this virtual version engaged prospects better and, essentially, simplified a complex product. THE CUSTOMER.

Display 100

Display Paid Search Agency Case Studies Trade Show 100

Kaon

OCTOBER 4, 2019

One of the biggest differentiators among the seven is that half of the category only offers individual point solutions or hardware, while the other half delivers platform solutions. The Kaon Interactive High Velocity Marketing Platform ® is what sets us apart from other 3D, AR, VR and hardware vendors in the crowded martech space.

Interactive Marketing 138

Interactive Marketing B2B Sales B2B Marketing Paid Search Agency 138