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Digital B2B Marketing

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Three Reasons Content Curation is Overrated

Digital B2B Marketing

Curation, by itself, is not enough to differentiate you. You are reinforcing someone else’s thought leadership With positive vendor profiles increasingly available for a fee and an increasing number of smaller firms that even provide product reviews, analyst content has lost much of its lustre. Curation is not enough.

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The Trick to Seeing Through Marketing Statistics

Digital B2B Marketing

When you see a sales pitch full of statistics, how do you differentiate the real story from the spin? I was in a recent meeting where a sales person claimed 46% of B2B buyers have purchased a product because of a video they watched. Turn Stats Upside Down. Before you react, turn the same metric upside down.