Marketing Interactions
OCTOBER 8, 2020
Links to the next part of the story, process, or thinking about how to solve the problem or, in the case of customers, what to do now that they’ve solved the original problem. You create messaging, differentiation, brochures, solution briefs, videos on how to use it, web pages, and more. Think about when you launch a product.
Marketing Interactions
OCTOBER 24, 2021
Tied for Content Marketing Challenge #5: Differentiating our products/services from the competition (36%). Look across the three pillars of people, process, and technology. Unfortunately for most of us, the product our company sells is likely not the only one of its kind. In their words, matching their perspective.
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Marketing Interactions
MAY 23, 2018
Products have road maps, development processes, releases, and a lot of other organization and structure around how they’re brought to market, as well as the management of each product’s lifecycle. Customer experience is the new battleground for differentiation and competitive advantage. And content is the versatile weapon of choice.
Marketing Interactions
MARCH 7, 2022
Competitor Content: Just bear with me… If you have a competitor publishing great, relevant content that speaks to a reason you lost an opportunity, such as lack of differentiation, here’s your opportunity to show why you’re a better choice—without dissing the competition. Share their content and then layer your perspective on top.
Marketing Interactions
JANUARY 3, 2022
For a net-new buyer, it’s more about either differentiating the value you provide or showing them the breadth of your solution in solving their problem. Nurturing is the story that supports the journey of buying across the entirety of the change process. It’s continuous.
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