Industrial Marketing Today
OCTOBER 7, 2019
The biggest problem I’ve seen is that there is very little differentiation between distributors serving the same niche. Their competitors show the same line cards and unless they sell online directly, site visitors can’t see prices, nor do they have any idea about the lead time. This is only a content summary.
Industrial Marketing Today
SEPTEMBER 2, 2012
My first reaction is to tell them, “Don’t expect me to discount my price because you made a bad decision to begin with.” What kind of content will educate your customers and help them make an informed buying decision (Move away from price). Usually I’m forced to bite my tongue since it is still early in the sales call.
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Industrial Marketing Today
AUGUST 16, 2011
The owners of these small manufacturing companies have to think outside the box and understand the principles of lean manufacturing in order to deliver complex machined parts to OEMs quicker and at a competitive price in order to keep manufacturing here in the U.S. instead of going to an offshore supplier.
Industrial Marketing Today
JULY 2, 2012
CAD can also be a powerful differentiator for precision machining shops and fabricators. They are in a much better position to offer value engineering and DFMA (Design for Manufacturing and Assembly) services to help become preferred manufacturing partners instead of being a supplier that is constantly competing on price.
Industrial Marketing Today
APRIL 3, 2011
That is its key differentiator from other forms of marketing that tend to focus more on advertising and promotional messages. I am sure not too many of these customers will go price shopping every time they need new valves or spare parts. Ready to use reports for planning preventive maintenance work without costly shutdowns.
Industrial Marketing Today
JANUARY 26, 2010
Developing your unique value proposition is also a good way to differentiate your company from the competition. Your website isn’t doing its job if visitors pick up the phone and the first question they ask is “Ummm…what exactly do you do?” Provide clear calls to action as to what you want your site visitors to do.
Industrial Marketing Today
MAY 3, 2010
Most marketers aren’t inventors or innovators, they are duplicators who know how to put a new spin on something and differentiate themselves. Learn and “borrow” ideas from others: Let me make it clear here that I’m not advocating that you copy someone else’s blog. Borrowing” ideas is not stealing something from someone else.
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