Unbounce

SEPTEMBER 16, 2021

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. Pssssst … Do you have a specific PPC-related question?

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Only B2B

FEBRUARY 1, 2024

Must Read: Driving Growth with B2B Purchase Intent Data: Unlocking the Power of Buyer Insights 5. Intent data helps you demonstrate the tangible impact of your campaigns by showing which content is driving the most high-value leads.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Tiecas

MARCH 21, 2024

Quick fixes like Pay-Per-Click (PPC) ads can be effective for standard industrial products, consumables, and parts. However, those who manufacture custom-engineered systems sometimes struggle to see the same effectiveness from PPC. These terms signal higher purchase intent. They crave solutions!

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Directive Agency

MAY 20, 2020

Users who visit platforms like Capterra and G2 have purchase-intent already. For the other competitors, go through their form and lead generation processes on the landing page, and find out how you can improve them, and find a specific differentiator.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

QuanticMind

OCTOBER 24, 2017

8 Hidden PPC Reports to Find Out” by Aaron Levy. It’s a good idea to differentiate bidding strategy to account for funnel stage: site visitor versus product page visitor versus cart abandoners versus actual people who convert. >>Back 8 Hidden PPC Reports to Find Out . >>Back to top. Store traffic.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Think Different Here’s 6 ways to differentiate agency social media services: 1. Communicate with Content After strategic thinking, the key to social media success is content creation.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Outbrain

SEPTEMBER 20, 2021

Note that native ads – projected to be a $400 billion industry by 2025 – create an 18% increase in purchase intent , with a CTR so attractive that marketers doubled their spends on native ads between 2018 and 2020. Scale, streamline and integrate PPC campaign management.

Paid Content 26

Paid Content Enterprise Management Marketing Management Lead Ranking 26