article thumbnail

Human-Centered Marketing Meets AI Efficiency: Yes, We CAN Have It All

Marketri

For example, Gartner forecasts that 30% of outbound marketing messages that originate from large organizations will be synthetically generated—not 10 years from now, but by next year! It was highly creative, resulting in original campaigns that differentiated companies.

article thumbnail

11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. Personalized emails get much higher open rates. Source: Gartner. Despite the turmoil, many businesses remain optimistic heading into 2021. 90% of U.S.

Planning 363
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024!

Only B2B

Evolution of Email Effectiveness: Email’s effectiveness in B2B channels is diminishing due to privacy changes impacting open rates. Gartner estimates that organizations struggle to capture up to 90% of their customer data due to silos and poor data management. Gartner , 2023) Data silos are the enemy of success.

article thumbnail

How to Collect B2B Intent Data: A Step-by-Step Guide for Increased Sales and Marketing ROI

Only B2B

Email Engagement: Track email open rates, click-throughs, and unsubscribe rates to gauge prospect interest and tailor future communications. This allows you to differentiate your offerings and stay ahead of the curve. This accelerates the sales cycle and brings deals to closure faster.

article thumbnail

Why A B2B, Account-Based, Marketing (ABM) Strategy Must Be A Priority

Hinge Marketing

Buyers are not opening emails and clicking on links as much these days. Campaign Monitor reports that the average email open rate is 17.92%. But the differentiator that I think will capture the attention of any corporate or firm leadership team will be the significant impact on revenue. See Figure 2.).

article thumbnail

Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy

Zoominfo

Market positioning is a combination of: Competitive differentiation: Clearly define how your brand and product offerings are different from the competition. Email marketing is also a source of key engagement metrics, such as clicks, conversion, bounce rate, open rate, and unsubscribe rate.

article thumbnail

Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)

SnapApp

Both Forrester and Gartner predict that by 2020, 80% of the buying process will occur without any human contact. Content such as interactive infographics, interactive videos and long-form content work well to differentiate your brand while increasing authority in the industry. . Empowered Buyers. It is also a versatile medium.