Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. Personalized emails get much higher open rates. They’ve had to pivot rapidly to remain relevant and adapt to changing buyer needs. Source: Gartner.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Only B2B

FEBRUARY 1, 2024

Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester. Evolution of Email Effectiveness: Email’s effectiveness in B2B channels is diminishing due to privacy changes impacting open rates.

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

Only B2B

FEBRUARY 6, 2024

Email Engagement: Track email open rates, click-throughs, and unsubscribe rates to gauge prospect interest and tailor future communications. CRM Data: Integrate your CRM with website analytics and marketing automation tools to create a holistic view of the buyer’s journey.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Madison Logic

AUGUST 17, 2023

The days of schmoozing potential buyers with lavish lunches and cold calls are behind us. According to Gartner, sales reps only have a mere 5% of a decision-maker’s time during their B2B buying journey. It requires aligning key practices that keep marketers pacing with what buyers need.

Storytelling 52

Storytelling Top of Funnel Buy Account Based Marketing 52