Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. Personalized emails get much higher open rates. With ABM, the stakes are high. Source: Gartner. Customization produces brand loyalty. 90% of U.S.

Planning 362

Planning Trends Advertising Agencies Paid Search Agency 362

Hinge Marketing

MAY 23, 2019

Buyers are not opening emails and clicking on links as much these days. Campaign Monitor reports that the average email open rate is 17.92%. This is where ABM can help. The Alterra Group reports that ABM shows a higher ROI than other marketing activities. What is B2B, Account-Based Marketing (ABM)?

Account Based Marketing 114

Account Based Marketing ABM Marketing & Strategy Webinar Metrics 114

Only B2B

FEBRUARY 6, 2024

Email Engagement: Track email open rates, click-throughs, and unsubscribe rates to gauge prospect interest and tailor future communications. Account-Based Marketing (ABM): Leverage intent data to prioritize high-value accounts and tailor personalized outreach efforts.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Only B2B

FEBRUARY 1, 2024

Evolution of Email Effectiveness: Email’s effectiveness in B2B channels is diminishing due to privacy changes impacting open rates. Gartner estimates that organizations struggle to capture up to 90% of their customer data due to silos and poor data management. Gartner , 2023) Data silos are the enemy of success.

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

Zoominfo

JULY 14, 2023

Market positioning is a combination of: Competitive differentiation: Clearly define how your brand and product offerings are different from the competition. Email marketing is also a source of key engagement metrics, such as clicks, conversion, bounce rate, open rate, and unsubscribe rate.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Madison Logic

AUGUST 17, 2023

According to Gartner, sales reps only have a mere 5% of a decision-maker’s time during their B2B buying journey. The answer lies in stronger storytelling and a more personalized experience delivered through an account-based marketing (ABM) strategy. And they’re not afraid to cut ties if they don’t feel recognized.

Storytelling 52

Storytelling Top of Funnel Buy Account Based Marketing 52