Only B2B

FEBRUARY 1, 2024

Evolution of Email Effectiveness: Email’s effectiveness in B2B channels is diminishing due to privacy changes impacting open rates. Marketers will rely on intent data to provide personalized experiences and prioritize lead generation, demand, and account-based marketing. Gartner , 2023) Data silos are the enemy of success.

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

Only B2B

FEBRUARY 6, 2024

First-Party Intent Data Collection: Website Analytics: Utilize tools like Google Analytics to track website visitor behavior, identify high-engagement content, and understand buying signals. Email Engagement: Track email open rates, click-throughs, and unsubscribe rates to gauge prospect interest and tailor future communications.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Madison Logic

AUGUST 17, 2023

According to Gartner, sales reps only have a mere 5% of a decision-maker’s time during their B2B buying journey. Marketers create that differentiation through more personalized stories that highlight brand values, company culture, or the positive impact of solutions.

Storytelling 52

Storytelling Top of Funnel Buy Account Based Marketing 52