Hinge Marketing

MAY 23, 2019

Buyers are not opening emails and clicking on links as much these days. Campaign Monitor reports that the average email open rate is 17.92%. Marketers must be as effective and efficient as possible with the resources, time, and budget that they have. This is where ABM can help. Buyers are leveraging less referrals.

Account Based Marketing 116

Account Based Marketing ABM Marketing & Strategy Webinar Metrics 116

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. Building marketing and advertising campaigns that target individuals rather than the masses can hugely impact your leads, conversions, and sales. Account-Based Marketing.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Only B2B

FEBRUARY 6, 2024

Email Engagement: Track email open rates, click-throughs, and unsubscribe rates to gauge prospect interest and tailor future communications. CRM Data: Integrate your CRM with website analytics and marketing automation tools to create a holistic view of the buyer’s journey.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Only B2B

FEBRUARY 1, 2024

Evolution of Email Effectiveness: Email’s effectiveness in B2B channels is diminishing due to privacy changes impacting open rates. Marketers will rely on intent data to provide personalized experiences and prioritize lead generation, demand, and account-based marketing.

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

Zoominfo

JULY 14, 2023

Create clear market positioning and messaging At the core of any successful B2B marketing strategy is a clear market position and messaging map. Market positioning is not a job for marketing to figure out — it’s a collaborative process across teams.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Madison Logic

AUGUST 17, 2023

According to Gartner, sales reps only have a mere 5% of a decision-maker’s time during their B2B buying journey. With about 95% of self-guided solution research done by buyers online, how can marketers ensure that these buyers are armed with all the information needed to make an informed decision?

Storytelling 52

Storytelling Top of Funnel Buy Account Based Marketing 52