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B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition

Porch Group Media

According to the research, 23% of respondents cited differentiating from competitors as the biggest challenge. These promotions are prevented from achieving higher conversion rates due to: Customer fatigue or conditioning to discounts (55%). A lack of differentiation (54%). Forrester). higher brand awareness, 1.5x

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Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

Tier 4: Collaboration – interacting with the user base is a key differentiating element to the most successful social media campaigns. Much like Maslow's Hierarchy of Needs, each successive layer of these practices, relied on a solid foundation of prior levels for success.

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15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways)

SnapApp

Articles can rank for specific question-based search terms, which can help build authority and brand awareness. This insight will help you differentiate the prospects from the SQLs, and help prevent sales team members from working leads who aren’t ready to buy. Forrester Research via HubSpot). Enter: interactive content.

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Demand-Gen Report Interview on Need for New Sales Enablement Tools

The ROI Guy

Buyers are in control, with almost 70% indicating they don’t think sales is adding enough value-add to their engagements (Forrester 2011). Third, continued and significant negative financial conditions have caused buyers to be more economic focused. There is a greater need for consultative insight to help close this gap.

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B2B Category Creators Episode 2 Transcript

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That’s the first condition.” The way you perceive the differentiation is exactly the way he was pushing for it. That came out way before there was a category in like Gartner and Forrester in the standard analysts. ” Ilya Volodarsky: Then they can arrange them in terms of strength. ” So we did it.