B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition
Porch Group Media
JULY 29, 2019
According to the research, 23% of respondents cited differentiating from competitors as the biggest challenge. These promotions are prevented from achieving higher conversion rates due to: Customer fatigue or conditioning to discounts (55%). A lack of differentiation (54%). Forrester). higher brand awareness, 1.5x
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